![]() ![]() Past systems only allowed customers to perform very simple tasks such as accessing documents, but today’s portals allow users to interact directly with a company's customer support processes. The use of customer service portals has developed rapidly in recent years, and there is a much greater level of interaction. It is truly becoming an age of ‘self-service,’ and how your company navigates this market demand can mean the difference between satisfied customers or missed expectations. ![]() In a recent survey by Statista, 88% of respondents indicated that they expect a company or brand to provide an online customer service portal. In today’s connected world, customer portals are becoming more of a requirement than a nice-to-have feature for many organizations.
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